Autoseg

| Branding Guideline

BRAND IDENTITY

Welcome to our Brand Identity

The AutoSeg brand is the symbol that reflect the values and spirit of our company. Using it consistently will reinforce the brand's position and helpful to promove our company in a really powerful way. This guidelines is a quickly way to help you to apply graphic and visual components. Here you can find all the specifications of how to use and manipulate our brand to take the best of AutoSeg identity.

How to use it

This page provides AutoSeg's Identity, here you'll find the guidelines that set appropriate uses of our brand identity: all the images, vector files, links and examples. For more information, please contact AutoSeg.

LOGOTYPE

Clear space

A clear space around the logo is necessary to show our brand in a best way. The clearspace is equal to the height of the font around all sides.

  • vertical logo
  • vertical logo

Wrong usage

Do not disrespect the brand guidelines. Don't expand or reduce the logo disproportional (figure 1). Don't rotate AutoSeg symbol (figure 2). Respect the clear space, don't put any elements quite near to logo (figure 3). Don't use different colors, as much as they're defined in this guidelines (figure 4).

  • vertical logo

    (figure 1)

  • horizontal logo

    (figure 2)

  • vertical logo

    (figure 3)

  • horizontal logo

    (figure 4)

PRODUCTS LOGOTYPE

Products Clear space

A clear space around the logo is necessary to show our brand in a best way. Respect the limite estipulated and use in the proportion.

  • vertical logo
  • vertical logo
  • vertical logo

COLORS

Branding colors

Colors promotes brand recognition and reinforce the company's spirit. Use the colors code.

  • Dark blue

    Hex: #4D596B
    RGB: 77, 89, 107 CMYK: 73, 60, 42, 21

  • Ocean blue

    Hex: #576B82
    RGB: 87, 107, 130
    CMYK: 71, 53, 35, 10

  • Medium Gray

    Hex: #3D526B
    RGB: 61, 82, 107
    CMYK: 81, 64, 39, 21

  • Night Blue

    Hex: #476382
    RGB: 71, 99, 130
    CMYK: 78, 58, 31, 10

  • Black

    Hex: #000000
    RGB: 0, 0, 0
    CMYK: 100, 100, 100, 100

  • Dark gray

    Hex: #333333
    RGB: 51, 51, 51
    CMYK: 69, 63, 62, 58

  • White

    Hex: #FFFFFF
    RGB: 255, 255, 255
    CMYK: 0, 0, 0, 0

Products colors

  • IAM Dark blue

    Hex: #2E3192
    RGB: 46, 49, 146
    CMYK: 99, 97, 3, 1

  • IAM Light blue

    Hex: #0071BC
    RGB: 0, 113, 188
    CMYK: 88, 53, 0, 0

  • IAM purple

    Hex: #662D91
    RGB: 102, 45, 145
    CMYK: 75, 99, 1, 0

  • IAM green

    Hex: #00A99D
    RGB: 0, 169, 157
    CMYK: 78, 9, 46, 0

  • CCM Dark green

    Hex: #006837
    RGB: 0, 104, 55
    CMYK: 90, 33, 99, 26

  • CCM Medium green

    Hex: #009245
    RGB: 0, 146, 69
    CMYK: 86, 18, 100, 4

  • CCM Light green

    Hex: #8CC63F
    RGB: 140, 198, 63
    CMYK: 50, 0, 99, 0

  • CCM Lemon green

    Hex: #C2E021
    RGB: 194, 224, 33
    CMYK: 29, 0, 100, 0

  • SSO Red

    Hex: #ED1C24
    RGB: 237, 28, 36
    CMYK: 0, 99, 97, 0

  • SSO Dark orange

    Hex: #F15A24
    RGB: 241, 90, 36
    CMYK: 0, 80, 97, 0

  • SSO Light orange

    Hex: #F7931E
    RGB: 247, 147, 30
    CMYK: 0, 50, 99, 0

  • SSO Yellow

    Hex: #FFCF00
    RGB: 255, 207, 0
    CMYK: 1, 17, 100, 0

Secondary colors

Use secondary colors for support creation. When creating material, use consistently this colors to communicate links, navigation, contrast of the elements.

  • Secondary dark blue

    Hex: #33455A
    RGB: 51, 69, 90
    CMYK: 83, 68, 44, 32

  • Secondary medium blue

    Hex: #506797
    RGB: 80, 103, 151
    CMYK: 77, 61, 18, 2

  • Secondary light blue

    Hex: #8AACC4
    RGB: 138, 172, 196
    CMYK: 47, 23, 14, 0

  • Secondary gray

    Hex: #CCCCCC
    RGB: 204, 204, 204
    CMYK: 19, 15, 16, 0

TYPHOGRAPHY

Brand Typography

The typography Asap is used in our brand. If you need, download the font in the link above so you can manipulate it. This font is not a system font on all computers. Therefore, in digital cases, use the google fonts code available in "Use this font" link.

Products Typography

The typography Asap is used in our products logo. If you need, download the font in the link above so you can manipulate it. This font is not a system font on all computers. Therefore, in digital cases, use the google fonts code available in "Use this font" link. The taglines use Arial Narrow, do not reduce more than 10px.

  • Asap

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

    Use this font Download font
  • Arial Narrow

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

Digital Typhography

To digital supports, use this typographies to emphasize our brand. "Arial" and "Arial Bold" for texts, and "Arial Narrow" and "Lato" for titles, subtitles, warnings or any message.

  • Lato

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

    Use this font Download font
  • Lato Bold

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

    Use this font Download font
  • Arial Narrow

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

  • Arial Narrow bold

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

  • Arial

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

  • Arial Bold

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

Documents and printed typhography

In documents or print materials use "Minion Pro" for extensive text and paragraph and Arial in short texts or advises.

  • Arial

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

  • Arial Bold

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

  • Minion Pro

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

  • Minion Pro Bold

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

Especial Titles

Especial titles can be used in call to actions, advertisements or any impact materials. Use the appropriate typography and display the blue background to the font, respecting the border space of a character horizontally and half character vertically. Like the example above:

  • Title

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

  • TITLE

    ABCDEFGHIJKLMNOPQRSTUVXWYZ
    abcdefghijklmnopqrstuvxwyz
    1234567890

GRAPHIC COMPONENTS